Bali Promotion Center

Bali Promotion Center
Bali Promotion Center Media Promosi Online

April 17, 2014

Empowering Bali Community Based Tourism

Empowering Communities In Bali and all over Indonesia

Bali Community Based Tourism Association (Bali CoBTA) is a non-profit and non-governmental organization that promotes sustainable tourism. By facilitating the development of community based tourism villages, tourists are given a unique opportunity to experience local culture and community life, while communities are empowered to earn an additional income by preserving and showcasing their culture and heritage.
This network will then allow the exchange of experiences and information, as well as provide options for tourists

 At the Bali CoBTA we strive to build stronger communities through sustainable tourism

 This inauguration is officially signified by the signing of inscription by Tabanan Regent, accompanied by the Head of Department of Culture and Tourism of Tabanan – Mr. Wayan Adnyana and the Chairman of Bali CoBTA – Mr. Djinaldi Gosana.

The Creative Economic and Tourism Ministry plans to develop 561 tourism villages in several provinces in Indonesia during 2014.

According to the People Empowerment Director in the Ministry, Oneng Setya Harini, the first phase of creating the village will be conducted in 19 provinces.

"We will improve the tourism services offered by the area's residents and carry out several training sessions," Oneng said here on Saturday.

 Bali’s local government will set aside an annual budget of Rp 7.5 billion for the development of tourism villages on the island.

“We are targeting to set up 100 tourism villages, with development taking place from 2015 until 2018. We’ve proposed Rp 300 million for each village and there are approximately 25 villages being funded every year. The fund derives from the Bali regional budget,” head of Bali Provincial Department of Tourism, Ida Bagus Kade Subhiksu, was quoted by Antara as saying.

To realize the plan, Subhiksu has coordinated with local regencies for their support as well as their assistance in selecting the villages.

The plan is a follow up on the Tourism and Creative Economy Ministry program to develop over 500 tourism villages across Indonesia in 2014. The project is aimed at helping tourists discover various cultures that Indonesia has to offer.


After being proclaimed in 2004, Pinge Tourism Village that is located in Banjar Dinas Pinge, Baru Village, Marga, on Wednesday Jan 30th, 2013 was finally officially launched and inaugurated by Tabanan Regent-Mrs. Ni Putu Eka Wiryastuti. Through this official launching of Pinge as community based tourism village, the community hopefully is able to preserve its environment and local culture of Bali.

 Pinge Tourism village is located at “Desa Baru” Marga district at Tabanan regency around 40 kilometers north of Denpasar. The village offers some interesting tourist destinations such as the archeological heritage site “Pura Natar Jemeng”, it is a temple which originates from the 14th century and is one of the Dang Khayangan temples in Bali said to be used as a meditation place by Ida Dang Acaria.
Sightseeing at Pinge Tourism Village will be a valuable journey as this village offers a beautiful green environment. Trekking at Pacung area will offers you an interesting and memorable view over mount Batu Karu. Another interesting site to visit is the Pinge Waterfall located in the southern tip of Pinge traditional village which can be reached by walking some 300 meters from the road alongside a small river.
Besides these archaeological and natural sites, the village could perform the traditional music “Rindik”, it is a bamboo-made traditional instrument and folk dance “Bumbung Gebyog and Leko” which are a classical traditional Balinese dance scarcely found in other parts of Bali.
The hospitality of the people and the interesting traditions supported by the clean and green environment creates a fresh and unforgettable atmosphere. A visit to Pinge tourism village will definitely be a valuable addition to your travels through Bali.

Pinge Tourism Village that is managed by Pinge Tourism Village Board offered trekking activities, traversing Pacung and Blaluan rice field, homestay rooms, Bumbung Gebyog and Leko traditional Balinese dance. Head of custom (Bendesa Adat) Pinge who is also the chairman of Pinge Tourism Village Board said that sustainability of community based tourism village could be well-maintained by local culture which is based on Tri Hita Karana. He added that Pinge Tourism Village missions are to increase community awareness about the value of their culture, to preserve eco-tourism and community empowerment.

This village provides 27 home-stay rooms to accommodate tourists. The number of tourists visiting the village in 2010 was 1,041 people and rose up to 1,408 people in 2011 and 146 people of them stayed overnight. In 2012, it was recorded that 749 tourists came to explore the village and out of those visitors, 187 guests checked in and stayed overnight.

The chairman of Bali Community Based Tourism Association (Bali CoBTA) who concurrently also serves as the Executive Director of Indonesia Tourism Promotion Board-Mr. Djinaldi Gosana said that Pinge Tourism Village is expected to bring forth benefits for local community without destructing the environment.

The Head of Tourism Authority of Bali Province in his remarks which were read by Head of Assessment and Development-Mr. Ketut Astra stated that Bali’s economic growth is based on 3 sectors, which include agriculture, tourism, and micro and medium enterprises and tourism is the main sector.

Sources : Antara  and COBTA

April 16, 2014

Aus Consulate Bali and Dubes AS teams up in East Bali Cashews project Ramps up Social Impact

East Bali Cashews Ramps up Social Impact with Launch of Early Learning Center
US Ambassador to Indonesia Robert Blake Lauds Sustainable Impact
Bali Governor Made Mangku Pastika Highlights “Prosperity in Bali”
East Bali Cashews (EBC), a social enterprise that is Bali’s first large-scale, environmentally friendly cashew processing facility, opened an early learning center to offer children within the rural village of Desa Ban a comprehensive pre-elementary school education.

The Honorable Robert Blake, US Ambassador to Indonesia, was the guest of honor at the launch, as well as presiding over the dedication of EBC’s factory expansion, which allows the company to provide nearly 100 additional jobs to a community where villagers’ average income less than US$2 per day.
Nearly 90% of EBC’ employees are women who had never held formal, salaried employment before the company’s launch in 2012.

The expansion and opening of the early learning center follows EBC’s unique partnership with Impact Investment Exchange (IIX), a leader in development through impact investment, and global investment firm KKR. This partnership, in which KKR provided technical assistance such as in working on EBC’s business plan, enabled the company to raise US$900,000 in 2013.

“The launch of the learning center, named AnaKardia Kids, gives us the chance to enhance our work with the community even beyond what we are doing as a social enterprise. There is very limited schooling for pre-seven-year-old children in the area, so this center gives these kids a chance for a brighter future,” said EBC founder Aaron Fishman.

The name for the center comes from a combination of the words Anacardia, which is the genus name in Latin for cashew tree, and Anak, which means child in Bahasa Indonesia.

“The early learning center also gives EBC employees an opportunity to continue their work without concern for child care, which can empower these women and improve their livelihoods and those of their families,” added Rezal Kusumaatmadja, Chairman of EBC’s Board of Commissioners.

“East Bali Cashews, with the support of U.S. investors, shows the positive impact U.S. businesses and investors can bring to Indonesia,” said US Ambassador to Indonesia Robert Blake. “East Bali Cashews’ focus on building a sustainable business from an employment, environmental and social perspective is good for both Indonesia and investors.”

In a statement, Bali Governor Made Mangku Pastika said, "I appreciate the effort given by the East Bali Cashews team to create jobs and education at Ban Village. The government's efforts to make ‘Prosperity in Bali’ a reality can best succeed with the participation and support from the companies who have the spirit and awareness to promote Bali, through CSR program."

Teachers from Singapore’s Stamford American International School – operated by KKR’s portfolio partner Cognita – will volunteer their time to create lesson plans and will train the teachers at the center twice per year. Cognita also donated supplies and playground equipment.

Partner schools in Bali will provide additional support for AnaKardia Kids. The Dyatmika School will offer teacher training and long-term mentoring on the Indonesian Literacy Project, Literasi Anak Indonesia, and Little Stars will provide regular teacher training and educational materials for AnaKardia Kids. The parents of Little Stars have also donated toys and supplies.

The anchor funding for the AnaKardia Kids Early Learning Center came from the team of KKR Asia. It is also funded by the Australian Consulate-General in Bali through its Direct Aid Program; the Red River Foods Group, a leading U.S. importer of tree nuts, dried fruit, seeds and specialty snack products; and Indonesia’s Kalbe Group, one of the largest publicly listed pharmaceutical companies in Southeast Asia.
Building on EBC’s momentum over the year, Gerson Lehrman Group (“GLG”), the world’s largest membership for professional learning, recently selected East Bali Cashews to be in its first class of GLG Social Impact Fellows, a year-long program connecting 12 leading nonprofits and social enterprises with GLG’s teaching membership of over 375,000 subject matter experts. GLG will support the EBC management team in a pro bono capacity in a number of areas including packaging, branding and marketing.

About East Bali Cashews
Based in the rural village of Ban in Bali’s Karangasem District Indonesia, East Bali Cashews uses sustainable, eco-friendly business practices to process unshelled cashews, package and sell them to the domestic and international markets. It is the first village-based large-scale cashew processing facility in Bali. East Bali Cashews works towards creating strong social impact on the communities through job creation focusing on women and environmental impact through using renewable energy sources to power the processing facility. For additional information, please visit East Bali Cashews’ website at