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March 19, 2011

BMW 7 series and X5 presented for APSDEX

BMW Seri 7 dan X5 Untuk APSDEX

BMW Seri 7 (Istimewa)
Jakarta (ANTARA News) - PT BMW Indonesia resmi menyerahkan armada BMW Seri 7 dan BMW Sports Activity Vehicle X5 kepada Kementerian Pertahanan Republik Indonesia dan Universitas Pertahanan Indonesia.



Armada BMW itu untuk memperlancar mobilitas para delegasi Dialog Pertahanan Internasional (International Defense Dialogue, JIDD) dan Expo Keamanan dan Pertahanan Asia Pasifik (Asia Pacific Security and Defense Expo, APSDEX) yang diikuti 30 negara dan digelar di Jakarta pada 23 - 25 Maret 2011.

"BMW Seri 7 merupakan model serta menjadi kendaraan resmi bagi para delegasi dunia di berbagai pertemuan puncak di seluruh belahan dunia," kata Ramesh Divyanathan, Presiden Direktur BMW Indonesia, dalam siaran persnya.

Ramesh dan Sunny Medalla, VP Sales & Marketing BMW Indonesia, secara simbolis menyerahkan armada BMW itu kepada Sekretaris Jenderal Kementerian Pertahanan Republik Indonesia Marsekal Madya TNI Eris Herryanto dan Rektor Universitas Pertahanan Indonesian Mayjen Dr. Syarifudin Tippe.

29 unit BMW Seri 7 dan 31 unit BMW X5 telah dipersiapkan untuk pertemuan internasional ini.

BMW Indonesia juga akan melatih para pengemudinya dan memberikan dukungan teknis untuk memastikan mobilitas para delegasi berlangsung lancar.

BMW Indonesia juga menampilkan BMW 760Li High Security selama berlangsungya APSDEX di Jakarta Convention Center.(*)

Adam

PT BMW Indonesia officially handed over the fleet of BMW 7 Series and BMW X5 Sports Activity Vehicle to the Ministry of Defense of the Republic of Indonesia and the Indonesian Defense University.



BMW Fleet to facilitate the mobility of the delegates Dialogue International Defense (International Defense Dialogue, JIDD) and Security and Defence Expo Asia Pacific (Asia Pacific Security and Defense Expo, APSDEX), which will be attended by 30 countries and held in Jakarta from 23 to 25 March 2011.

"The new BMW 7 Series is a model and has become the official vehicle for the delegates of the world at various summit meetings around the world," said Ramesh Divyanathan, President Director of BMW Indonesia, in a press release.

Ramesh and Sunny Medalla, VP Sales & Marketing BMW Indonesia, symbolically handed over the fleet of BMW's to the Secretary General of the Ministry of Defence of the Republic of Indonesia Marshal Eris Herryanto Madya TNI and Indonesian Defense University Rector Major General Dr. Syarifudin Tippe.

BMW 7 Series 29 units and 31 units of the BMW X5 has been prepared for this international meeting.

BMW Indonesia will also train the drivers and provide technical support to ensure the mobility of the delegates run smoothly.

BMW Indonesia is also showing 760Li High Security at APSDEX at Jakarta Convention Center.

BMW 520d introduced as first premium executive saloon with BMW Advanced Diesel in Indonesia.


Jakarta. PT BMW Indonesia today launched the pioneering BMW 520d, the first premium executive saloon introduced in Indonesia with a four-cylinder clean diesel engine. The fourth engine in the new BMW 5 Series uses state-of-the-art BMW Advanced Diesel technology. The new BMW 5 Series entered the market in July 2010 with three six cylinder petrol engines in BMW 523i, BMW 528i and BMW 535i.

“We are proud to announce this breakthrough in the automobile industry in Indonesia. We are taking the lead by introducing BMW Advanced Diesel in our premium saloon to meet the needs of environmentally-conscious executives,” said Mr. Ramesh Divyanathan, President Director of BMW Indonesia, during the press briefing.

The introduction of the new BMW 520d follows the successful launch of the first BMW Advanced Diesel engine in the new BMW X1 in mid-2010. Sales of the new BMW X1 sDrive20d in 2010 slightly surpassed the BMW X1 sDrive18i.

The new BMW X5 was also introduced with BMW Advanced Diesel in October 2010. In continuing its commitment to environmental sustainability, BMW Indonesia plans to add the fourth diesel model in the new BMW X3 that will be introduced in April 2011.

“Seventy percent of our sales in Europe and 40 percent of our sales worldwide come from our diesel models. We believe that with the support of our energy partners in Indonesia – Pertamina, Petronas, Shell and Total – we will be able to continue to increase the number of diesel models and volume in Indonesia,” added Mr. Divyanathan.

Every BMW diesel engine delivers superb fuel efficiency, low CO2 emissions, generous torque at low engine speeds and the typical BMW characteristics of superior smoothness and refined engine acoustics.

The smooth-running 1.995 liter four-cylinder diesel engine in the new BMW 520d uses the latest-generation Common Rail Injection system and a turbocharger. The engine delivers a perfect combination of dynamic performance and exceptional efficiency.

Capable of producing 184 hp at 4,000 rpm, the engine offers maximum torque of 380 Nm from 1,750 to 2,750 rpm. The extraordinary drive system accelerates from 0 to 100 km/h in 8.1 seconds, top speed stands at 225 km/hour and average consumption is a super-efficient 19.2 km/l and CO2 level at 137 g/km. The engine meets EU3 standards, with Pertamina DEX, Dynamic Diesel from Petronas, Shell Diesel and Performance from Total fulfilling the fuel quality requirement. This ensures that customers will have full mobility throughout Indonesia.

The new BMW 520d features 8-speed automatic transmission with Steptronic. The closer spacing of gear ratios makes for enhanced ride comfort and smoother, faster gearshifts. Additional highlights include LED lights, Servotronic steering assist, keyless start, cruise control with braking function and front and rear park distance control.

The new BMW 520d is also equipped with high resolution 7” display, BMW Professional Radio CD, BMW Stereo loudspeaker system with 6 loudspeakers, USB Audio Interface and the integrated owner’s handbook.

Safety features which garnered the model its 5-star crash test rating are provided by front, side, head and curtain airbags, an array of advanced electronic stability systems, active headrest, Crash Censor, Run Flat Tires and Dynamic Brake Lights that flash in emergency hard-braking situations.

The new BMW 5 Series Sedan is equipped with BMW EfficientDynamics technologies. Innovations include Brake Energy Regeneration, electromechanical steering and low rolling-resistance tires. Intelligent lightweight construction is found in the design of the doors, engine compartment lid, front side panels and suspension components made of aluminum.

The near perfect 50-50 weight distribution, an advanced rear-wheel-drive chassis and the development of class-leading and award winning engines, now offer higher power and increased efficiency. The new BMW 5 Series is the first to feature an eight-speed automatic transmission and double-wishbone front suspension and aluminum integral rear-axle.

With its long wheelbase and short overhangs, long bonnet, dynamic lines, athletic body and the coupe-like, sleek roofline, the new model displays the attributes of the distinctive BMW 5 Series – designed and built to ensure the sixth generation retains the legacy created by the first 5 Series. High-quality materials and superior finish marked by the finest craftsmanship underline the premium ambience of the new BMW 5 Series Sedan. The rear area offers the utmost comfort to its passengers with bigger leg room and head room compared to its closest competitor.

The new BMW 5 Series has won more than 70 international awards including the Red Dot Award 2010 for best design quality, Car of The Year awards in UK, Portugal, India Thailand, Mexico, New Zealand and numerous other countries. In Indonesia, BMW 5 Series was awarded as the Best Premium Executive Saloon in Autobild Indonesia 2010 Award and Luxury Car of The Year by Top Gear Indonesia Award 2010.

In the area of safety, the new 5 Series received the maximum 5 stars in the stringent Euro-NCAP as well as US NCAP crash test and outpointed its competitors.

New BMW X3 introduced in Indonesia

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PT BMW Indonesia launched the new BMW X3 on April 6, 2011 at Pacific Place. The second generation BMW X3 comes in two engine variants: the BMW X3 xDrive35i with in-line six cylinder gasoline engine, and BMW X3 xDrive20d with in-line four cylinder diesel engine. Since its introduction in 2004, the company has sold 614,824 units worldwide.
The body design of the new BMW X conveys urban elegance and versatile agility, indicating the vehicle's sporting characteristics. The new xDrive20d is equipped with aluminum satiated roof rail, chrome surround and black slats on the front grille. While the xDrive35i is equipped with chrome kidney slats on the grille and X Line in form of aluminum window recess covers, and titanium-look details on front and rear bumper.
The new xDrive35i engine generates a maximum output of 306 hp at 5,800 rpm and a maximum torque of 400 Nm between 1,200 and 5,000 rpm. The engine enables it to sprint from 0 to 100 km/h in just 5.7 seconds.  Top speed is 245 km/h with fuel consumption of 11.4 km/l.
Meanwhile, the xDrive20d is powered by a two-liter four cylinder turbocharged diesel engine with aluminum crankcase and common rail direct injection.  It mobilizes a maximum output of 184 hp at 4,000 rpm and a maximum torque of 380 Nm between 1,750 and 2,750 rpm. Acceleration from 0 km/h to 100 km/h can be reached in 8.5 seconds and the top speed is 210 km/h. The average fuel consumption is 17.9 km/l.
Both cars’ transmissions for the first time come with an Auto Start Stop function.
The new BMW X3 is equipped with a lot of safety features and entertainment system. The body color options range from Alpine White, Black Sapphire, Mineral Silver and Space Grey to Sparkling Bronze and Titanium Silver, and Beige, Black, Havana, Oyster, Oyster Black and Red Brown for the interior.





Jakarta (ANTARA News) - PT. BMW Indonesia  meluncurkan BMW 520d, sedan premium pertama dengan teknologi BMW Advanced diesel di Jakarta.
 Ramesh Divyanathan, Presiden Direktur BMW Indonesia mengatakan BMW 520d adalah BMW seri 5 terbaru berbeda dengan BMW seri 5 sebelumnya yaitu BMW 523i, BMW 528i dan BMW 535i. Tiga sedan tersebut menggunakan bahan bakar bensin.

"Bentuk dan desainnya tidak berubah hanya mesinnya saja," ujar Ramesh.

Lalu apa keunggulan diesel BMW Advanced Diesel? Rudy Karimun, Managing Director PT Robert Bosch Indonesia sebagai mitra BMW mengemukakan bahwa  mesin diesel tersebut  30% lebih irit di banding mesin besin, menghasilkan emisi jauh hanya 25% dan menghasilkan torsi 50% lebih besar dari mesin bensin.

"Jadi jelas mesin diesel lebih irit, hemat dan kuat. Jelas ramah lingkungan " kata Rudy.

Dalam hal harga, BMW 520d ini dijual seharga Rp. 768 juta (off the road), lebih murah dibanding Seri 5 BMW sebelumnya seperti BMW 523i yang dijual Rp. 818 juta.

Ramesh yakin BMW 520d bisa diterima pasar dengan baik karena data penjualan BMW X1s Drive20d pada 2010 menunjukkan bahwa mereka  berhasil melewati penjualan BMW X1 sDrive 18i bermesin besin. BMW X1s Drive20d adalah mobil BMW pertama yang menggunakan BMW Advanced Diesel untuk kelas SUV.

BMW juga menyematkan fitur-fitur unggulan ke BMW 520d seperti BMW Efficient Dynamics, Common Rail Injection serta Turbocharger untuk menghasilkan peforman yang dinamis dan efisien, transisi otomatis Steptronic delapan percepatan yang membuat jarak antar gigi semakin pendek.

"Ada banyak keunggulan yang bisa dirasakan pelanggan dengan mobil ini," ujar Ramesh.

Fitur ungulan lainnya lampu LED, Servotronic, Keyless start, Crash Censor, Run Flat Tires dan Dynamic Brake Lights dan layanan asuransi seperti BMW Owner's Safety dan BMW Secure.

"Menjalani gaya hidup yang ramah lingkungan tidak berarti harus mengorbankan kenikmatan hidup," kata Ramesh.

Ramesh menolak anggapan jika nantinya segmen mesin diesel akan menggusur segmen mesin bensin karena setiap pelanggan memiliki selera yang berbeda-beda.

Bahan bakar solarnya tentu yang berkualitas bagus seperti BBM Pertamina DEX, Dynamic Diesel dari Petronas, Shell Diesel dan Performance Total.

"Solar yang seharga Rp 4.500 di SPBU memiliki kandungan sulfur yang tinggi yang dapat mempengaruhi kinerja mesin" ujar Ramesh.

BMW Indonesia juga akan memperkenalkan BMW X3 sebagai model BMW bermesin diesel yang keempat di Indonesia pada April 2011.
(ADM/A038/BRT)


BMW Launches New, Green Sub-Brand & Tech Venture Fund

BMW is establishing a new, sustainability-focused sub-brand, and along with it, a venture capital fund for finding and helping the best and brightest tech startups in the fields of mobility and travel.
The sub-brand, called BMW i, is designed to integrate the not-so-disparate concepts of luxury and sustainability and has launched with the tagline “Born electric.” The brand will include concepts the company has worked on since 2007, including alternative drive trains that feature electric and hybrid power.


And of course, the brand will continue to focus on driving performance, a core tenet of its history and provenance. For example, the company says of its electric engines, which can easy spin up to 12,000 RPMs “without strain… the entire torque of the electric motor is available from a standing start, and you can accelerate right up to maximum speed without any interruption. This makes vehicles with electric engines extremely agile and a joy to drive.”
Additionally, the information-driven side of BMW cars, such as ConnectedDrive, is expected to see significant improvements in the i brand. Look out for parking spot finders, local information and premium car-sharing tools.
The first two i cars, the electric, city-driving i3 and the sporty, hybrid i8, should enter production in 2013. Here’s a deliberately vague look at the concepts for both cars, courtesy of BWM i:
Meanwhile, BMW i Ventures, a VC fund with $100 million to spread around among early- and mid-stage mobility and travel tech startups, has already launched in New York City. The fund will help supplement the BMW Group’s current mobility offerings with new tech from new companies.
The fund’s first investment target was MyCityWay, a suite of location-aware apps for urban navigation. The terms of the deal are unknown.
BMW i Ventures is currently seeking other startups with great ideas about mobile, location, and travel technologies; the fund is accepting applications now.


BMW Group receives three 2011 red dot awards for outstanding design quality. Winning threesome: BMW 5 Series Touring, BMW 6 Series Convertible and BMW X3.

Munich. The red dot awards have once again recognised the high standards of BMW Group Design in 2011. This year BMW sees a trio of models honoured at the internationally renowned awards: the BMW 5 Series Touring, BMW 6 Series Convertible and BMW X3. Indeed, the new BMW 5 Series Touring secured the special “red dot: best of the best” prize for top design quality in the “Automobiles, transport and caravans” category. The new BMW 6 Series Convertible was awarded the red dot for outstanding design, and the international panel of experts presiding over the red dot awards 2011 selected the BMW X3 for an honourable mention. The presentation ceremony will take place on 4 July 2011 at the Award Gala in the Aalto Theatre in Essen, with more than 1,200 guests from around the world attending the festivities.
The red dot award is among the world’s leading honours for product design. It was first conferred in 1955 and recognises outstanding design achievements in a wide range of categories covering not only cars, architecture, household and consumer electronics, but also fashion, life sciences and medicine. When judging the submitted products, the jury of international design experts based their appraisals on a variety of criteria ranging from degree of innovation to functionality, all the way to the product’s environmental credentials.
The ultimate seal of quality conferred in the red dot awards – the “best of the best” – honours exceptionally high-level as well as pioneering design. It was bestowed on the BMW 5 Series Touring in recognition of a car whose characteristic design features are above all reflected in its highly individual proportions and surface design – an individuality that creates a dynamic and powerful look. Its long bonnet, short overhangs, longest wheelbase in its segment, stretched lines in side view and dynamically sloping roofline lend the new BMW 5 Series Touring a harmony and elegance that is unmatched among its competitors. “We are very happy to have demonstrated through the BMW 5 Series Touring that functionality can be translated into appealing design. In this way, BMW blends outstanding functionality with a particularly modern and emotional aesthetic,” said Adrian van Hooydonk, Senior Vice President BMW Group Design.
In the new BMW 6 Series Convertible, the typical proportions of a BMW open-top model – the stretched bonnet, set-back passenger cell, long wheelbase and flat waistline – are combined with a classic soft top in characteristic “fin” design. Powerfully contoured surfaces and the forward-surging dynamic of its lines leave no doubt as to its supreme driving properties. The luxurious ambience inside the cabin includes the driver-oriented cockpit that is a hallmark brand feature, while also imparting an exclusive sense of cosseted security to the front and rear passengers. Nowhere is the high-level functionality of the interior underscored more strikingly than by the newly designed freestanding Control Display of the standard-fitted iDrive operating system.
The body design of the new BMW X3, which was awarded a red dot honourable mention, radiates urbane elegance and multifaceted agility. The combination of a flat front end with a raised rear end creates a dynamic wedge shape when viewed from the side, clearly alluding to its sporting credentials. The concave and convex bodywork contours are structured with striking lines. The interior of the new BMW X3 boasts a generous and flexible spatial concept, high-grade materials and a characteristically three-dimensional surface design to ensure a modern, premium ambience coupled with intelligent functionality.
The unique quality of BMW Group Design is anchored in a cross-brand philosophy that allows the meticulous exploration of the character of each brand and model with a view to accurately reflecting these individual attributes in the design of the relevant vehicle. The result is automobiles that take hallmark brand design cues and lend them an individual interpretation to create a look which convincingly expresses the salient characteristics of each model. The resulting design quality extends across all vehicle segments to produce unique, unmistakable and fascinating products.
The outstanding quality of BMW Group Design has been repeatedly recognised by the red dot awards in recent years. In 2010 the BMW Group scooped up eleven red dots, while in 2009 it was a total of seven. Among the seven BMW Group submissions honoured in 2008, two also received the special “best of the best” distinction: the BMW 3 Series Convertible and the BMW G 450 X motorcycle. With this highest of red dot award accolades in 2011, the BMW 5 Series Touring continues its success story following the prestigious iF Gold Award already conferred on it this year.

Statement and Charts by Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, Annual Accounts Press Conference 2011

  • 15.03.2011
  • Speech


 Good morning, Ladies and Gentlemen!

The BMW Group has a promising future. We are the world’s most successful premium automaker. And we continue to set new standards in our industry. We are building the foundation for future sustainable mobility – and securing the long-term success of the BMW Group.

We are able to do this:
  • Because our Strategy Number ONE outlines the roadmap for our business activities;
  • Because our Group has a sound financial basis;
  • And because our associates are innovative, efficient and highly motivated.

And, creating mobility solutions is our passion and we have a clear vision for the future: We aim to be the leading provider of premium products and premium services for individual mobility. This means:
  1. We focus exclusively on premium. This applies to our products, as well as our internal processes and our business activities in general.
  2. In the future, we will offer our customers a wide range of customized services for individual mobility.
  3. And by doing so, we will strengthen our lead in the automotive industry.
 Our performance in the business year 2010 shows: We are clearly on the right track.

  • 4.83 billion Euros – this is the best pre-tax result in our company’s history.
  • 3.23 billion Euros – this is the highest profit we have ever generated.
  • 1.46 million vehicles – this is the second-highest sales volume ever achieved.
  • Financial Services contributed 1.2 billion Euros to the Group’s overall earnings.

Our share price has seen a positive development as well. There are two things we have always stressed: BMW is a sound, long-term investment. And we want our shareholders to participate more in our corporate success.

  • From year-end 2009 to the closing price at the end of 2010, the BMW share price increased in value by 85 per cent. This made the BMW ordinary share the most successful in the DAX index last year. In September, it was included in the EURO STOXX 50.
  • At the Annual General Meeting, the Board of Management and the Supervisory Board will propose to raise the dividend to an all-time high of 1.30 Euro per ordinary share and 1.32 Euro per preferred share.
 It is an inherent part of our corporate culture to include all shareholders in the company’s performance, which also includes our associates.
  • Since 1989, we have offered our associates the opportunity to participate in our employee share program. As a result, many associates benefit from the dividend as well.
  • Moreover, all permanent staff in Germany will receive a profit-sharing bonus for 2010. It will amount to almost 1.6 monthly salaries, exceeding the previous record set in 2007.

So, what are our goals for 2011? We intend to do the following:

  • Top our 2010 record earnings.
  • Sell more cars than ever before – significantly more than 1.5 million.
  • Reach new record sales with all three brands, BMW, MINI and Rolls-Royce.
 I would like to focus in more detail on two points:
  1. What did we accomplish in 2010?
  2. How do we intend to lead the BMW Group into the future?
 Regarding the first point: Our 2010 accomplishments:

First, a quick review of our sales figures:
  • BMW sold more than 1.22 million vehicles. This figure was topped only once before, in 2007.
  • MINI posted a new record of over 234,000 units.
  • Rolls-Royce reached an all-time high of 2,711 cars.
  • In the Motorcycle segment, sales of our two brands – BMW and Husqvarna – increased 9.7 per cent year on year.  This totaled over 110,000 units. BMW Motorrad also managed to increase its market share, despite the trend in the international markets. In European key markets such as Germany, Italy, Spain, the Netherlands, Belgium and Austria, BMW Motorrad is the segment leader. Since December 2010, BMW Motorrad has also been active in the Indian market.
  All new BMWs, MINIs, and Rolls-Royce cars truly capture the spirit of the times and meet our customers’ expectations. One example of this is the new BMW 5 Series.

In Germany, the readers of the ADAC magazine named the new BMW 5 Series Sedan their “favorite car of the year”.
The 5 Series Touring just won a gold medal at the iF Product Design Award 2011 – the highest distinction presented by the International Forum Design in Hannover. And the new 5 Series is also a huge success internationally. It is the market leader in its segment.

In a nutshell: Our product offering is young, emotional and, most of all, in great demand the world over. And just last week, the BMW Group was again ranked as the “World’s Most Admired Company” in the Motor Vehicles Segment by Fortune Magazine. And we were among the TOP 20 Global Corporations.

Handling the level of demand has been a tour de force for our international production network:
  • All in all, our plants mastered 14 product launches at the highest quality level in 2010.
  • In the beginning of the year 2010, we were still facing an under-utilization of production capacities – an effect of the financial crisis.
  • However, by the fourth quarter, we had managed quite a leap, posting an all-time high in production. Never before have we manufactured so many cars in only three months. At the end of the year, we had about 100,000 units more on the books than originally planned. This represents half the capacity of our Munich plant.
 Dealing with volatility has become a constant in our business. Market and political conditions are rapidly changing. In addition, the world we live in faces sudden political events and uncertainty – like we are currently observing in several countries – or like the unfortunate natural disaster in Japan. In addition to this, automotive markets around the world are developing differently. Because of this, we are taking a targeted approach:

  • First, by ensuring maximum flexibility among our associates and our production.
    For example, temporary labor is an important tool to meet growing demand. Through this, we manage to safeguard both our competitiveness and employment of our permanent staff.
  • And second, by striving to maintain a balanced performance in the various markets of the world.
 Our global market success is based on many individual parts – just like putting a puzzle together.
  • Our key sales markets in 2010 were Germany, the US, China and the UK.
  • But we also managed to grow dynamically last year in many smaller markets, such as: Brazil, Russia, India, South Korea, and Turkey – the so-called BRIKT countries.
  • More than half of our vehicles are sold in Europe. Obviously, it is a major advantage that Europe has a common currency.
  • In the first two months of 2011 we also recorded further growth in almost all markets. We saw double-digit growth rates in Europe, Asia and America.
  • All in all, we delivered nearly 217,000 cars to customers. This was the best start to any year we have ever had.
 We aim to maintain this global balance in the future. This is why we are investing worldwide.
  • In the US: Despite the financial crisis, we invested in our Spartanburg site, increasing capacity to 240,000 units. In other words: to about 1,000 units a day. This includes the BMW X3, X5 and X6 models. We are taking full advantage of our flexible production, which will allow us to build more than 260,000 units in 2011.
  • In India: Since 2007, BMW has been market leader in the premium segment in India. This month, we have raised our local production capacities to 10,000 units. We have invested around 17 million Euros in our plant in India since 2007.
    Currently, our plant in Chennai assembles BMW 3 Series and 5 Series Sedans as well as X1 models. In addition, we will also assemble the BMW X3 in India from the second quarter onward. Another important step is the expansion of our retail network to a total of 22 dealerships. So we will be present in all relevant regions in India.
  • In China: In Shenyang, our new Tiexi plant is scheduled to start production in 2012. The site will, among other models, produce BMW X1. This move allows us to increase our production capacities in China in the mid-term to over 150,000 units annually.
  • In Germany: Plant investments for the years 2011 and 2012 stand at two billion Euros. And here are few examples:
    • Leipzig: over 400 million Euros.
    • Munich: approximately 250 million Euros.
    • Regensburg: over 350 million Euros.
    • And Dingolfing: 500 million Euros.

As a next strategic step, we are considering the set-up of further sites, for instance in South America. However, final decisions have not been made yet. Our credo has always been: Production follows the market. So it is a matter of course that we observe the BRIKT countries very closely as well.

That brings me straight to my second point: How do we intend to lead the BMW Group into the future?

We at the BMW Group think ahead and focus on the long term in every aspect of our business. We are pleased with the positive results for 2010. However, we see it as our responsibility to ensure the future success of the BMW Group.
Our industry continues to face enormous challenges, including:

  • Rising volatility in the markets, as well as greater volatility of raw material prices and currencies;
  • Increasingly strict ecological standards in all parts of the world;
  • The global trend of digitalization and networking;
  • Varying diversity requirements from market to market;
  • The demographic development is changing customer requirements, as well as our workforce capabilities.
  • And social responsibility, particularly society’s expectations of corporate behavior.
 Since the fall of 2007, strategy Number ONE has been our compass:
  • Initially, we concentrated on profitability targets, the evaluation of processes and the reduction of costs.
    At the same time, we took strategic decisions for the development of our company.
  • Now, the focus is on further shaping our future, which involves topics such as technology leadership.

Let me give you four examples to explain what this means:
  1. Sustainable mobility.
  2. Innovative mobility services.
  3. The new BMW EfficientDynamics engine range.
  4. Strategic alliances.

First: We have a clear roadmap toward sustainable mobility.

This year, the BMW Active E test cars will be handed over to customers. Meanwhile, MINI E is currently being tested in Beijing and Shenzen. This move makes us the first premium manufacturer to put electric cars on Chinese roads.

A highlight at the Shanghai Motor Show in mid-April will be the presentation of our New Energy Vehicle.

This model will be our e-car from China for China – a long version of the BMW 5 Series as a plug-in hybrid. This car will benefit from the strength and the excellent reputation of the BMW brand.

Today, BMW stands for sport-inspired and efficient driving. It is for these and other reasons that we have decided to launch our e-vehicles under a BMW
sub-brand, BMW i. By doing so, we are enhancing our brand value through sustainability. From 2013 onwards, BMW i will offer highly sustainable and efficient e-cars:
  • The BMW i3 will be our first all-electric vehicle for the world’s urban centers.
  • With its plug-in hybrid, the BMW i8 will combine the performance of a sports car with the fuel consumption of a small car.
  • As a first, both cars will have a passenger compartment made of carbon fiber reinforced plastic.

Through MINI and Rolls-Royce, we have shown our ability to develop and strengthen brands so they are able to thrive for years to come. The BMW Group is making sheer driving pleasure ever more diverse and future proof.

Second: Mobility Services

Connected Drive is our second key area of innovation, besides Efficient Dynamics. BMW has long been a pioneer in this field. All BMW models are already available with Connected Drive. And we are going to expand our offering considerably. This means: communication between the car, the passengers and the surroundings and – in a later step – car-to-car communication.

Another interesting endeavor in this field is our new Venture Capital Company, BMW i Ventures. As we announced at the BMW i launch event, we have already acquired a stake in the New York-based company “My City Way”.
My City Way is a mobile app that provides information on over 40 cities in the US. Another 40 cities will be rolled-out as part of the global market launch.

Third: Our new BMW EfficientDynamics engine range.

This technology is based on our BMW TwinPower Turbo package, combining maximum dynamics and minimum fuel consumption:
  • Our current 6-cylinder petrol engine won the Engine of the Year Award 2010.
  • In Geneva, we presented our latest 4-cylinder petrol engine. Its peak torque is 13 percent higher, while it runs on 16 percent less fuel than its predecessor.
 We are gradually utilizing the BMW TwinPower Turbo technology in all petrol and diesel engines within our new BMW EfficientDynamics motor range. This innovative engine technology package is based on a modular strategy. This holds true for future 4- and 6-cylinder engines as well as for our anticipated
3-cylinder drive. This modular system will generate significant economies of scale. It will also facilitate the standardization of interfaces and processes.

The combustion engine will continue to be a crucial part of individual mobility for a long time. Our new BMW EfficientDynamics engine range and the modular strategy put us in an excellent position to continue providing our customers with sheer driving pleasure.

Fourth: Strategic alliances

Strategic alliances with suitable partners are an inherent part of our strategy:
  • We have a purchasing cooperation with Daimler AG.
  • We have set up a joint venture with the SGL Group that produces carbon fibers.
    And I’d like to add that we will be the first automaker to apply this material on a large scale.  This will be used in our BMW i3 and i8. And now, other manufacturers are following our lead.
  • We have also collaborated successfully with PSA Peugeot Citroën since 2006, with the production of four-cylinder engines. In addition, we will expand our cooperation to include hybrid components and, at a later stage, also e-drives. To achieve this, we plan to set up a joint venture, BMW Peugeot Citroën Electrification. At present, we are awaiting approval from the respective competition authorities. We aim to open the new joint venture to third-party business. This marks an important contribution to structuring and strengthening the European car industry further in the field of hybridization.
 For our company, there will be no more “either-or”. Instead, our future approach will include both “this-and-that”:
  • Combustion engines and e-mobility
  • steel and carbon
  • premium cars in the luxury segment and in the small car segment
  • mature markets and growth regions
  • Productivity and a focus on our associates.

To successfully balance these elements, we must position ourselves with the right talent, including top-notch leadership. This also applies to our current team, which needs to be trained in new technologies, as well as future generations:
  • In general, our trainee programs are geared at high-performing individuals.
  • At the same time, we help teenagers acquire basic professional skills who perform poorly in school or have problematic social behavior. About three out of four program participants manage to secure a regular training contract afterwards.
  • All in all, 3,800 young people are currently undergoing apprenticeships at the BMW Group, across 27 professions and 27 locations.

These programs is an important step toward satisfying our demand for skilled workers at all locations in the long term. The BMW Group is a global company with a global workforce. As we see it, there are three key aspects to diversity:

  1. Even though our workforce is aging, we will manage to improve our productive efficiency further. We have found that mixed-age teams are particularly productive and innovative.
  2. We aim to understand our customers in the markets even better. This effort can only succeed with international expertise – which can be acquired through a greater share of managers with an international background.
  3. We will promote more women to management positions. We understand that women can contribute different and complimentary leadership approaches.

Ladies and Gentlemen,
2009 was the year of the economic crisis. 2010 was our year of a new beginning. 2011 will be our Year of Opportunities. We will capitalize on all of the opportunities available, moving closer to our targets laid out for 2012.

You know that we strive to achieve an EBIT margin in the range of
8 to 10 percent in the automobile segment for 2012. And we see good opportunities to achieve this range sustainably in the automobile segment going forward. This, of course, depends on stable conditions across the globe.

Our customers can look forward to attractive models being launched in 2011:
  • the new BMW 6 Series Convertible and Coupe,
  • the new BMW 1 Series M Coupe,
  • the new BMW M5,
  • the new MINI Coupe,
  • and, the second generation of the BMW 1 Series.

A company that is successful in the long term consists of more than just key figures. It requires:
  • desirable products
  • strong brands
  • a corporate culture that promotes a sense of identity
  • a deep sense of responsibility
  • and a clear vision for the future.

Because we hold all of these qualities, we are convinced that the BMW Group is well-positioned for a very promising future.

Thank you very much!


 This year’s Annual General Meeting will be held at the Olympiahalle of the Olympiapark, Coubertinplatz, 80809 Munich on Thursday, 12th May 2011 at 10 a.m. Shareholders may access the Olympiahalle as from 8.30 a.m.

The complete version of the Invitation to the Annual General Meeting will be published in the electronic version of the Federal Gazette by the end of March. Shareholders will receive their invitation by post as from mid April via their custodian banks together with an application form for an attendance card.
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