New York: BMW Group announced plans to expand its business in Indonesia. German car manufacturer will invest approximately 100 billion new investments in the next two years.
BMW to boost production with US$11.7m investment
German-based auto maker BMW Group is committed to invest some Rp 100 billion (US$11.7 million) in Indonesia for the next two years to increase its production capacity and strengthen its sales and distribution network.
BMW Group vice president Graeme Grieve said on Tuesday that the investment would be used to modernize its assembly line at a plant in Sunter, North Jakarta, with new production facilities. The plant, owned by PT Astra International’s subsidiary, PT Gaya Motor, currently assembles the BMW 3 Series.
“This investment will help us increase our production capacity from four cars a day to eight cars per day,” he said during the announcement of the plan, with BMW aiming to produce 3,000 cars per year.
He added that BMW would recruit some 60 new production workers in addition to the existing 46 workers in the plant to meet the higher production rate.
Grieve said BMW would also assemble the 5 Series at the plant in addition to the 3 Series currently being assembled.
He said all the locally assembled cars would be for the domestic market, as demand for BMW cars had increased significantly in recent years thanks to the country’s dynamic economic growth.
BMW also introduced two other brands under its belt at the event, MINI and Rolls-Royce, as part of the celebration commemorating PT BMW Indonesia’s 10th anniversary.
PT BMW Indonesia president director Ramesh Divyanathan said part of the investment would be for MINI distribution.
“In the near future we will build stores for MINIs, including outside Jakarta,” he said without providing numbers or locations of the outlets.
BMW said in a statement that the MINI models would be introduced at the end of 2011 when its authorized dealership opens.
BMW also launched its 6 Series convertible model, first introduced at the North America International Auto Show in January.
BMW’s sold 1,240 cars in 2010, up by 37.62 percent from 2009’s 901 cars sold. Compared to 2008’s 720 cars, the 2009 sales increased by 25.14 percent. BMW sold 461 cars in the first four months of this year.
Grieve said Indonesia’s sales were still very low compared to the global sales of 1.5 million units.
“However, we consider Indonesia an important market. That’s why we put more focus on Indonesia besides our traditional market of BRIC [Brazil, Russia, India and China] and other growing markets such as Turkey,” he said.
Rolls-Royce Asia’s Pacific regional director Paul Harris said there were 2,711 Rolls-Royce sold world wide in 2010.
Graeme says, BMW intends to invest long term in Indonesia without being affected by currency fluctuations. "We believe the market in Indonesia promising and we will produce models - new models in Indonesia, especially for cars - cars that support our sales," he said
Investments are done to mordernize its assembly line, including installation of equipment and new equipment, new recruitment, and training. "Employees at the plant will be increased from 46 people to 106 people," said BMW Indonesia president director Ramesh Divyanathan in equal opportunities.
Currently, the BMW Group is Indonesia produces the BMW 3 series car at the factory bike style Sunter, North Jakarta. After 10 years of presence in Indonesia Indonesia BMW Group continues to strengthen its position in the market. during the first four months of 2011, sales of BMW rose 33 percent from a year earlier to 461 units. market share of the BMW brand in the luxury car segments also increase than 7.7 percent to 27.9 percent in the same period. The BMW Group celebrates 40 years of international cultural involvement at the Venice Biennale.
Munich. This year sees the BMW Group celebrating 40 years of international cultural engagement, a milestone that is being marked at the 2011 Venice Biennale, among other occasions. The Group will be represented in Venice by events in connection with the BMW Guggenheim Lab, the Nationalgalerie Prize and the Hungarian Pavilion.
The BMW Guggenheim Lab.
On June 2, the BMW Group and the Guggenheim Foundation will be hosting an exclusive luncheon on the roof of the Peggy Guggenheim Collection in Venice in honour of their latest and biggest international cultural venture – the BMW Guggenheim Lab. Noteworthy guests from the world of the arts, business and politics have accepted the invitation from Richard Armstrong, Director of the Solomon R. Guggenheim Museum and Foundation, and Frank-Peter Arndt, member of the Board of Management of the BMW Group. The first BMW Guggenheim Lab will open in New York on August 3, 2011 before travelling to Berlin and Asia within the next two years. In total, this multidisciplinary platform will spend six years touring the world, its aim being to generate new perspectives on life in our modern-day metropolises.
The new BMW 550i Gran Turismo unveiled in a private viewing in Jakarta.
Jakarta. Ramesh Divyanathan, President Director of BMW Indonesia, and Dian M. Muljadi, the Ambassador of BMW Gran Turismo, introduced the latest variant of the BMW 550i Gran Turismo in a private viewing at Ambiente, Jakarta.
During the event, Mr. Divyanathan also launched the limited-edition book
WHEN WAS THE LAST TIME YOU EXPERIENCED SOMETHING FOR THE FIRST TIME. The book features profiles of Dian M. Muljadi as the Ambassador of BMW Gran Turismo and seven other envoys from various backgrounds in the arts and business - Addie MS, Arini Subianto, Esti Nurjadin, Indra Leonardi, Otis Hahijari, Ridwan Kamil and Sarah Moerad Oestara - who were selected because they represent the Indonesian spirit of modernity and creativity.
“This book is meant to remind us to appreciate every first experience that provides greater meaning in life, in the same way BMW Gran Turismo provides an extraordinary travel experience which is the first of its kind in the automobile world," Mr. Divyanathan said. "Every individual featured in this book inspires through their stories showing that success starts from the passion to explore new experiences and the determination to attain their goals, while enjoying every moment of life."
The new BMW 550i Gran Turismo,
The new BMW Gran Turismo continues the BMW Group's commitment to bringing world firsts to its customers. As the most successful premium brand manufacturer in the world, the company is creating a new segment with the BMW Gran Turismo, which is a combination of prestigious saloon, highly versatile Sports Activity Vehicle and classic Gran Turismo in a modern, attractive and future-oriented style. The model received honorable mention in the 2010 Red Dot design award.
Stylish and elegant in design, this unique model comes with a coupe-like, stretched and sleek roofline, frameless doors and a two-piece tailgate. The luxurious and generous interior gives passengers a spontaneous feeling of comfort and first-class ambiance. The superior feeling is enhanced by easy entry to the car, the slightly elevated seating position, large window areas, panorama glass roof and exquisite materials and supreme quality of finish.
As its name indicates, the BMW Gran Turismo is ideally suited for a truly wonderful travel experience. The luxurious ambience immediately makes the driver and passengers feel at home, the spacious legroom at the rear is the same as in the BMW 7 Series standard wheelbase version and the headroom is equal to that of the BMW X5. Moreover, it is equipped with extensive entertainment for passengers.
The new BMW 550i Gran Turismo complements the previous variant, the 535i Gran Turismo. The BMW 550i Gran Turismo features a V8 4.4 liter gasoline engine that is equipped with TwinPower Turbo, High Precision Injection and Valvetronic, capable of developing maximum output of 407 hp at 5,500 rpm and maximum torque of 600 Nm from 1,750 rpm. With the 8-speed automatic transmission, it accelerates from a standstill to 100 km/h in 5.5 seconds on average fuel consumption of 8.9 km/l with CO2 emissions of 263 g/km. The engine complies to EU 5 standard.
The new BMW 550i Gran Turismo features high-quality materials and superior finish in top craftsmanship. It is appointed with exclusive Nappa leather, BMW Individual roofliner Anthracite and fine wood trim in accentuating the luxurious ambience of the cabin. The gear selection lever, iDrive controller, Audio and A/C controller are all in ceramic to give a high-quality and exclusive touch.
With spacious leg room and head room, the rear offers supreme comfort for passengers. Its panorama glass roof, ambient light and two individual comfort rear-seats with reading light enhance the feeling of relaxing in a personal living room. The backrests can be folded flat automatically by switch. In addition, comfort seats for the driver, front and rear passengers are equipped with electric adjustment. All headrests are equipped with manual adjustment for headrest height.
It comes replete with a state-of-the-art entertainment system – BMW HiFi Professional loudspeaker system with 16 loudspeakers DIRAC processor 600 Watt, on board monitor with 10.2 inch display with TV and DVD function, USB interface, Bluetooth interface and a 12 GB hard disk to store a personal music collection. Rear passengers can enjoy the rear-seat entertainment Professional with DVD function on two 9.2 inch monitors. The new BMW 550i Gran Turismo is equipped with Adaptive headlights.
Offering unique functionality, the two-piece tailgate on the BMW Gran Turismo provides exceptional variability and maximum comfort in loading the luggage compartment. Opening the small, sedan-like luggage compartment lid beneath the rear window, with the tailgate as such remaining closed, the driver and passengers are able to conveniently load the rear compartment without causing any unpleasant noise, draughts or changes in temperature within the passenger compartment. To load large and bulky objects, on the other hand, all they have to do is open the large tailgate for maximum convenience.
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The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.
The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. Total revenue was euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.
BMW in Indonesia
PT. BMW Indonesia is a wholly-owned subsidiary of Munich-based Bayerische Motoren Werke (BMW) AG in Germany. The establishment of this subsidiary in April 2001 reflects the BMW Group’s confidence in the long-term future of Indonesia. PT. BMW Indonesia’s activities cover the wholesale of BMW cars, spare parts and accessories, as well as the overall planning of sales, marketing, after-sales, and related activities in Indonesia. Its dealership network covers 11 new car dealers and 1 used-car dealer spread out in various cities in Indonesia. Selected models of the 3 and 5 Series sedans are also asse mbled in Indonesia by a local partner. More information about BMW Indonesia may be found online at
www.bmw.co.id.
Source : https://www.press.bmwgroup.com/
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