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March 02, 2013

Wonderful Indonesia at Accor during ITB Berlin 2013

Visit Wonderful Indonesia 2013
The World’s Heart of Wonders”
ITB Berlin 2013  

Indonesia’s President Susilo Bambang Yudhoyono officiates  ITB 2013 opening with German Chancellor Angela Merkel

The opening ceremony of ITB Berlin International Travel Trade Show took place at the ICC Berlin with Raimund Hosch, CEO, Messe Berlin, Klaus Wowereit, Mayor of Berlin, Indonesian President Susilo Bambang Yudhoyono and German Chancellor Angela Merkel.

The welcoming addresses was given by Dr. Susilo Bambang Yudhoyono, President of the Republic of Indonesia.  

  Remarks at The Opening Ceremony International Tourismus Borse 2013

Berlin, 5 March 2013

Your Excellency Chancellor Angela
Your Excellency Mayor of Berlin, Klaus Wowereit
President and CEO of Berlin Messe, Raimund Hosch

Guten abend,
Excellencies, ladies and gentlemen,
It is indeed a great pleasure and honor for me, together with Chancellor Angela Merkel, to open the International Tourismus Börse 2013 in this beautiful and historic city of Berlin. I would like to convey my sincere appreciation to Chancellor Merkel for inviting me to this prestigious event. And through you, I would like to thank the millions of Germans who have visited Indonesia over the years.

I would also like to convey my appreciation to Raimund Hosch, President and CEO of Berlin Messe, for the excellent organization of tonight’s Börse. Indonesia is privi-leged to be invited as this year’s ITB partner. I hope through our participation, we will see more German and European visitors come to Indonesia.

All of us have great stakes in a thriving tourism industry, which bring enormous benefits to local, national and global economy. Tourism and interna-tional travel create over 285 million jobs worldwide. Tourism accounts for nine percent of the world’s GDP, and it is a critical engine that drives investment and stimulates economic growth.

Today, many parts of the developed and developing world are still struggling to recover from the ongoing economic difficulties. Still, the tourism industry has continued to grow strong. The World Tourism Organization reported that international tourism has increased by 4 % in 2012 and reached 1 billion tourists. This growth is evident worldwide.

In Indonesia, some 8 million international visitors came to visit last year. The income from this industry has reached 41 billion US dollars and has created around 9 million jobs.

We are aiming to reach 10 million tourists by 2014, and I hope our friends here at ITB Berlin can help us achieve this target.

Let me tell you why Indonesia is one great travel destination.

Indonesia is perhaps the most diverse country in the world. We are a nation of a quarter billion people, coming from some 1,128 ethnic groups, speaking hundreds of dialects, who live across 3 time zones, in the world''s largest archipelago consisting of over 17,000 islands - yes, you heard it right, over 17,000 islands.

Which is why I believe that, while our nation is blessed with plenty of natural resources, the true riches of Indonesia lie in our people - in our traditions, folklores and cultures.

And although each and everyone of them is different and unique, all our cultures have one thing in common: they are earth-loving cultures. They all pay tribute to the terrestrial environment that give them life - our forests and rivers, our mountains and seas, our blue skies and white beaches.

This is the reason why Indonesians, like Germans, are strong believers in the challenge of climate change. By way of direct experience, we are convinced that climate change is real, it is NOT fake or imagined. Thus, we have been a progressive advocate for green growth and low carbon development path. For the same reason, we have also become very protective of our tropical rain forests, which serve as the lungs of our planet.

Indonesia is situated right on the equator, so you can hop on a plane anytime and be spoiled by our warm weather and sunshine.

And where should you go?
Well, in the world of tourism, everybody knows Bali - known also as the island of the God - and voted many times by several travel magazines as "the world''s best island". Of course, I do not dare to dispute them, and Bali practically sells itself.

I am obliged, however, to let you know as a tourist destination, Indonesia is a lot more than the island of Bali. A lot, lot more.

Indeed, Indonesia is a microcosm of a universe that offers something for everybody.

For those who wish to travel to the past, and wish you were living in a scene from "The Lord of the Ring", you might want to see the magnificent Borobudur, the largest and the most spectacular Buddhist temple in the world. It was built in the 8th Century, and the civilization that built it was lost for several centuries, until the temple was rediscovered under volcanic mud in 1814.

For those who wish to see "Jurassic Park", well, you can skip the movie and go directly to Komodo island, home of the Komodo dragon, a pre-historic reptile which has not changed since the dinosaur era. You may want to come a little close to them, but do not play with them, because they might think you are their supper.

For those who love "The Deep", diving or snorkeling, there are thousands of pristine spots to go to, such as Bunaken, or Maluku.

For those who are "Born to be Wild", and adore orangutans and wish to see endless rain forests, you might want to see the island of Borneo, with its unique river transportation system.

For those who want to see "Paradise Lost", you might want to check the breathtakingly beautiful Raja Ampat in Papua, said to be the closest thing on earth to paradise.

For those who wish to trek through a long-stretch of volcanic mountains and giant lakes, you might want to go to Sumatra.

For those who are crazy about food, you might want to sample rendang—beef simmered in coconut milk, lemongrass, galangal, garlic, and turmeric. Rendang was voted by readers of CNNgo in 2011 as the yummiest food on the planet! You would not want to skip nasi goreng and satay either. Surely, they are all lecker!

For those who cherish the achievements of humanity, you might want to experience our landmarks designated by UNESCO as world heritage sites. From the exotic temples of Borobudur and Prambanan; to the Subak ancient water management system in Bali; to the Sangiran Early Man site.

You might also be charmed by the craftmanship of keris, batik, angklung, wayang puppet theater, and the dynamic Saman dance from Aceh. These treasures have all been selected by UNESCO as intangible cultural heritage of humanity.

And, for those who want to experience a more modern Indonesia, you can visit the bustling cities of Jakarta, Surabaya, Medan and others.

All in all, Indonesia is a complete destination: from family recreation to international conferences; from water sports to volcanic mountain expeditions; from traditional exotic kampong villages to modern shopping and entertainment centers in Indonesia’s big cities; and many more.

You may find it remarkable that the most diverse country in the world is also a tolerant and harmonious one. Yes, we still have to tackle the challenges of poverty. Yet, in general, Indonesians live free, and they live as one, just the way our ancestors did. While we have the largest muslim population in the world, Indonesia is not an Islamic state. In fact, as a constitutional imperative, the Republic of Indonesia respects religious freedom and has 5 state-sponsored religions: Islam, Christianity, Hindu, Buddhism and Confucianism. Collectively, we celebrate Eid, Isra Miraj, Christmas, Easter, Nyepi, Waisak, Chinese New Year as our national holidays. Yes, that amounts to LOTS of national holidays, and I think there are very few countries that go to such levels of religious tolerance.

When you go to Indonesia, what you may find a little surprising is our traffic. But in a way, that is also a good sign : Indonesia is in the midst of rapid development. Smith Travel Research claims that Indonesia has become the country with the third highest concentration of hotel developments, just behind India and China. Indonesia has also become a top destination for foreign investment on tourism.

Indeed, Indonesia is now the largest economy in Southeast Asia, with the largest middle-class in the region, and last year we recorded the second highest economic growth in Asia after China. We have recently become a 1 trillion dollar economy, and a member of the G-20, which is where I have the pleasure to meet Chancellor Merkel twice a year. Indonesia is also slated to the within the top 10 world economy in the coming decades.

I have been telling you good things about Indonesia, but as an honest salesman, I do have to warn you about something.

So I warn you this : Indonesia can be addictive. One way or another, those who come to Indonesia usually get charmed, and get hooked, and they come back again, and again. This may happen to you, so please consider yourself warned.

For those who are willing to take that risk, well, the good news is that Indonesia is very convenient for German and western European tourists. Citizens of Schengen states can take advantage of our visa-on-arrival services. And our warm weather means that you can wear your shorts and sandals anytime of the day. But contrary to what some may think, please do not wear your shorts and sandals to offices or to weddings.

So, Chancellor Merkel, I am glad you are giving me only 15 minutes to speak, because when it comes to talking about my country, I can go on endlessly, and my staff usually do not dare to interrupt me. But, I am under your good watch, and I hope you all get the basic message that you will be warmly welcomed to visit Indonesia, and I do believe that your Indonesian experience will be a memorable and treasured one.

Est ist wirklich wunderbar
Thank you. Terima kasih. Danke schön.

Berlin, 5 March 2013

 Berlin, Jerman: Presiden Susilo Bambang Yudhoyono memperingatkan bahwa berkunjung ke Indonesia dapat membuat ketagihan. "Mereka yang sudah pernah datang ke Indonesia biasanya akan tersihir dan terpesona, dan mereka akan berkunjung lagi dan lagi. Ini dapat terjadi juga pada anda, jadi tolong pertimbangkan hal ini sebagai suatu peringatan," promosi Presiden SBY yang disambut gelak tawa 4.500 undangan yang hadir pada Pembukaan Pameran Pariwisata Internasional ITB Berlin di ICC/Messe Berlin, Jerman, Selasa (5/3) malam waktu setempat, atau Rabu (6/3) lewat tengah malam WIB.

I have been telling you good things about Indonesia, but as an honest salesman, I do have to warn you about something.

So I warn you this : Indonesia can be addictive. One way or another, those who come to Indonesia usually get charmed, and get hooked, and they come back again, and again. This may happen to you, so please consider yourself warned.

For those who are willing to take that risk, well, the good news is that Indonesia is very convenient for German and western European tourists. Citizens of Schengen states can take advantage of our visa-on-arrival services. And our warm weather means that you can wear your shorts and sandals anytime of the day. But contrary to what some may think, please do not wear your shorts and sandals to offices or to weddings

 "ijinkan saya menerangkan mengapa Indonesia adalah tujuan wisata yang menyenangkan. Indonesia barangkali adalah negara yang paling beragam di dunia. Kami adalah negara dengan seperempat miliar penduduk, berasal dari 1.128 kelompok etnis, berbicara ratusan bahasa, yang hidup dalam tiga perbedaan waktu, di negara kepulauan terbesar di dunia yang terdiri dari 17.000 pulau. Iya, anda mendengar dengan benar, lebih dari 17.000 pulau. Itulah mengapa saya percaya, ketika bangsa kami dianugerahi banyak sumber daya alam, kekayaan terbesar Indonesia terletak pada orang-orangnya, tradisi, hikayat, dan kebudayaan," SBY menjelaskan.

Indonesia bukan negara Islam. "Pada kenyataannya, sebagai konstitusional penting, Indonesia menghormati kebebasan beragama dan mengakui lima agama, yaitu Islam, Kristen, Hindu, Budha, dan Konfusianisme. Bersama-sama, kami merayakan Idul Fitri, Isra Miraj, Natal, Paskah, Nyepi, Waisak, Tahun Baru Cina sebagai libur nasional kita. Anda pasti akan menyadari keluarbiasaan ini, bahwa negara yang paling beranekaragam di dunia adalah juga negara yang sangat toleran dan harmonis," terangnya.

Presiden SBY kemudian memperkenalkan tempat-tempat di Indonesia yang patut dikunjungi, seperti Pulau Komodo, Borobudur, Bunaken, Kalimantan, Raja Ampat, dan Bali. Kepala Negara juga memperkenalkan beberapa makanan khas Indonesia seperti rendang dan nasi goreng. Tidak lupa Presiden SBY memperkenalkan batik, keris, wayang, angklung, dan tarian Saman yang telah dipilih UNESCO sebagai warisan budaya.

"Ketika berkunjung ke Indonesia, anda akan terkaget-kaget dengan kemacetan di sana. Tetapi hal ini juga merupakan pertanda baik, yaitu Indonesia berada dalam pembangunan yang cepat. Smith Travel Research mengklaim bahwa Indonesia telah menjadi negara ketiga tertinggi untuk pembangunan hotel, berada di bawah India dan Cina. Indonesia juga menjadi tujuan utama bagi investasi luar negeri di bidang pariwisata," terang Indonesia.

Presiden kemudia sekali lagi mengundang masyarakat di seluruh dunia untuk berkunjung dan menikmati keanekaragaman budaya Indonesia.



 As Partner Country, Indonesia has prepared an elaborate Opening Night to welcome some 4,500 invitees that include dignitaries and decision makers of the world’s travel and tourism industry. Special cultural teams have been flown to Berlin to enthrall the audience with dances and music from Aceh to Papua, both traditional and modern, while a sumptuous dinner awaits at the end of the presentation that will include Padang beef rendang, Satay, and a host of culinary dishes. Master chefs from Indonesia have been especially flown in to prepare the evening meal. 

 Good news and a privilege  for Indonesia this year  to be designated as the official partner country of Internationale Tourismus-Borse (ITB) Berlin 2013, an international tourism exhibition that will be held in Germany from March 5 to 10, 2013.

Indonesia`s Deputy Minister of Tourism and Creative Economy Sapta Nirwandar said during a press conference at Grand Mercure Hotel in Jakarta on Tuesday that Indonesia had lobbied the ITB Official Committee since 2011.
Accor as the leading international hotel operator in Asia-Pacific will be fully supporting the ITB’s decision and thereby collaborating with Indonesia tourism for  ITB Berlin 2013.
Accor  has agreed to join forces with Indonesia’s Ministry of Tourism and Creative Economy to showcase the country’s destinations and culture at the world’s top travel expo
Accor, the leading international hotel operator in Asia-Pacific, today announces it has been named the official hotel partner for Indonesia, the first Asian country to be named an Official Partner Country of Internationale Tourismus-Börse (ITB) Berlin, the world’s largest travel expo, being held  from 5 – 10 March 2013 in Berlin, Germany.

Indonesia will enjoy strong visibility both at the ITB venue – where more than 170,000 visitors and 11,000 exhibitors from 180 countries are expected to learn about the latest trends in travel and tourism – as well as throughout Berlin, the German capital.

Indonesia’s President, Susilo Bambang Yudhoyono is expected to attend the opening ceremony, along with German Chancellor H.E. Angela Merkel, Indonesia’s Minister for Tourism and Creative Economy, H.E. Dr. Mari Pangestu, Governing Mayor of Berlin, Klaus Wowereit, and the President and CEO of ITB Berlin, Raimund Hosch.

Sapta Nirwandar, Deputy Minister of Tourism and Creative Economy, Ministry of Tourism and Creative Economy, Republic of Indonesia, said, “This partnership with ITB represents a tremendous opportunity for us to showcase Indonesian hospitality to the world, raise awareness about interesting destinations in the country and attract millions of new international travelers to Indonesia.”

With nearly 60 hotels in operation in 20 cities throughout the country, Accor is the largest international hotel operator in Indonesia, covering the entire spectrum of segments, from budget to upscale. To support the country at ITB Berlin, Accor will showcase various Indonesian destinations and cultural treasures at its exhibition stand and at an exclusive gala dinner being held for the Group’s top clients at Sofitel Berlin Gendarmenmarkt.

 “As the largest international hotel operator in the country, Accor is proud to have been chosen by the Ministry of Tourism and Creative Economy to support Indonesia as Official Partner Country at this year’s ITB Berlin expo,” said Gerard Guillouet, Senior Vice President, Accor Malaysia-Indonesia-Singapore.

“We have a two decades strong presence in Indonesia and a long-standing commitment to supporting the country’s growth as a world-class tourism destination.” Mr. Guillouet continued, “For example, last year we launched a section of our website dedicated to promoting destinations in Indonesia, both among domestic and international visitors. Through this collaboration with the Ministry of Tourism and Creative Economy we are taking this dedication to the next level and aim to raise awareness among millions of international travellers about the wonderful experiences Indonesia has to offer. We are confident that more travellers will choose Indonesia as a leisure destination and look forward to welcoming them in one of our hotels.”

Opening Celebrations and Dinner
Guests and Delegates to the Opening Dinner of ITB Berlin 2013 will be warmly welcomed by traditional dancers from Sumatra, Java, Kalimantan (Indonesian Borneo) and the fabled island of Bali , who will perform dramatic and colourful Indonesian dances and music. Dancers from the province of Aceh will perform the highly synchronized Saman Dance , recently proclaimed by UNESCO as a “Masterpiece of Oral and Intangible Heritage of Humanity.” Meanwhile, Indonesian master chefs will prepare special Indonesian dishes, among which the highly popular Beef Rendang – voted most popular dish in the world by CNN Travel followers – beef and chicken satay skewers, Indonesian nasi goreng , and special desserts.
The Indonesian Pavilion: “WONDERFUL INDONESIA. The World’s Heart of Wonders”
The highlight of the Indonesian pavilion will be a large traditional Bugis Sulawesi Phinisi schooner , proof of Indonesia’s centuries’ old love for sailing the wide oceans, skillful seamanship as well as the long culture of caring for a sustained marine environment. It is currently being manufactured at the Bulukumba and Bira beaches in South Sulawesi . Here master craftsmen construct these wooden boats following the true unwritten tradition and knowledge that have been handed down through the generations.

Dancers from Makassar <>, capital of South Sulawesi will also perform the Pakarena dance, normally reserved only for royal guests.
“In the Indonesian Pavilion, Indonesian tourism officials and representatives from the provinces of Bali,
West Sumatra <> ,
East Kalimantan <> ,
 Bangka-Belitung<> ,
North Sulawesi <> , \\
Papua <> and
Jakarta <> will be on hand to provide information on attractions, tourism developments and investment opportunities, as well as to answer any questions from the trade and the public,” said Sapta Nirwandar.
 At the same time, more than 90 tourism businesses  throughout the Indonesian archipelago will be ready to make business-to-business contacts with tour operators, airlines, and travel industry representatives from around the globe.

Wonderful Indonesia at Accor during ITB Berlin

The Accor Asia-Pacific stand at this year’s ITB Berlin will be infused with Indonesian ambiance, featuring traditional artists and stunning images of a number of destinations in the country. Representatives from Accor Indonesia will be on hand to provide more information about Accor hotels and resorts in the country.

In another gesture of support, Indonesia will feature prominently at an annual gala dinner for Accor’s top clients and other VIPs, being held at Sofitel Berlin Gendarmenmarkt, one of Berlin’s landmarks. Guests will get an exclusive look at the secrets of Indonesian batik – another UNESCO proclaimed “Masterpiece of Oral and Intangible Heritage of Humanity.”
Finally, Accor and the Ministry of Tourism and Creative Economy will organise a joint press conference for international journalists with the Indonesian Minister of Tourism and Creative Economy and top Accor executives detailing the Group’s dynamic development plans across the archipelago. This follows on the heels of a pre-event press conference on February 20, 2013 at HumboldtBox Museum, at which Accor detailed how the Group planned to support Indonesian tourism at ITB Berlin 2013.

Indonesia has targeted to reach 20-30 percent transaction increase in the Internationale Tourismus-Borse (ITB) based on the 2012 participation that accumulated US 2.32 million dollars in transactions.

The Tourism and Creative Economy Ministry`s Director General of Tourism Marketing Esthy Reko Astuty said during a press conference here on Tuesday, that the target was based on the increase in the number of Indonesian tourism industries which will join the ITB 2013, namely 90 participants.

Other than the transactional target during the event, Deputy Minister of Tourism and Creative Economy Sapta Nirwandar said the naming of Indonesia as the official partner country of ITB Berlin 2013 has intangible investment.

“The tangible benefit can be predicted from last year data, meanwhile the intangible one is long term investment through the promotion,” he said.

According to Nirwandar, the efforts to be accepted as the official partner country since 2011, will be paid off through the tourism promotion during the international-scale event in which Indonesia could expand its world wide market.

“Promotion is an effective long-term investment. We do hope the national tourism target with 8.6 million to 9 million visitors could be reached through this event,” he said.

2013/03/05 ITB Berlin 2013 mirrors the increasingly dynamic trends in the global travel industry

10,086 exhibitors from 188 countries – exhibition grounds booked up – record number of two-tier stands – 120 exhibitors representing the partner country Indonesia – comprehensive market overview and fast-growing niche markets – first-time matchmaking event for bloggers and record numbers of bloggers – Travel Technology, Gay & Lesbian Travel and Adventure & Sustainable Travel continue to expand – demand from Asia remains high – all countries from Africa represented in two display halls – all countries from South America are present – unprecedented levels of international attendance at the tenth anniversary edition of the ITB Berlin Convention 

The internet and virtualisation have accelerated the pace of development in the global travel industry. From 6 to 10 March 2013 ITB Berlin will be mirroring the industry’s increasingly dynamic market trends and providing a representative overview of global travel products and attractive niche markets. At the 47th edition of ITB Berlin 10,086 companies from 188 countries will be presenting their products and services on a display area covering 160,000 square metres. The 26 halls on the Berlin Exhibition Grounds are booked up. A record number of exhibitors are represented on two-tier stands. The focus is on Indonesia, the official partner country of ITB Berlin, which is taking part with 120 exhibitors. Indonesia is represented in Halls 26 and 4.1, where visitors can witness colourful spectacles performed on stage. South Sudan, an independent state since 2011, is a newcomer to ITB Berlin. For the first time, exhibitors and travel agencies will be offering tours directly to the consumer on the weekend of the show.

Dr. Christian Göke, COO, Messe Berlin: “More than a billion travellers worldwide and the increasing popularity of easy-to-find internet products have totally fragmented demand. People’s travel motivation and travel products have become increasingly diverse. The industry’s information and business needs are growing all the time. At ITB Berlin exhibitors and trade visitors can gain a representative and up-to-the-minute overview of the travel industry’s entire value chain. They will find growth and niche markets, find information on exploring new markets and ideas for innovative sales strategies.“

Bloggers on the march
ITB Berlin is bringing international bloggers and exhibitors together at numerous panel discussions, workshops and lectures. A total of 250 bloggers from Germany and abroad are expected to attend. For the first time ITB Berlin is featuring a matchmaking event, which will be taking place on 7 and 8 March from 4.30 to 6 p.m. respectively in Hall 7.3. It gives 100 exhibitors an opportunity to meet the same number of international bloggers representing the adventure, luxury and family travel markets. This free service by ITB Berlin is aimed at helping exhibitors to improve their marketing of destinations and products.

Travel Technology is transforming the market
ITB Berlin features the largest range of travel technology products anywhere in the world. For years this section has been constantly expanding. Due to the high number of bookings this year hotel portals are also exhibiting in Hall 25. Around 150 companies from 25 countries are represented in Halls 6.1, 8.1 and 10.1, which will be exhibiting their IT-related services and product innovations for back and front offices in the travel industry as well as hotel software solutions and hotel booking portals. Exhibitors representing social media networks and mobile and analysis services are attending in particularly large numbers. Companies in the Mobile Travel and Social Media sections are presenting their innovations at the eTravel World in Hall 7.1c. This is where experts will be discussing industry topics such as “The opportunities and risks of the social web for the travel industry“ and ”More efficient travel using eTravel, navigation and mobile travel guides.“ The supporting programme of the eTravel World (Hall 7.1.c from 6 to 9 March) will feature more than 50 papers and workshops on two stages. Due to high demand, for the first time eTravel World events will also be taking place on the Saturday of the show (9 March).

Pink Pavilion: Gay & Lesbian Travel
This is the fourth year that companies exhibiting lesbian, gay, bisexual and transgender tourism (LGBT) products will be represented in their own section in Hall 2.1. 56 companies from around the world are represented in the Pink Pavilion, including the International Gay & Lesbian Travel Association (IGLTA) and many co-exhibitors. Visitors to the pavilion will find the world’s largest display of travel products for this market. They include city tours of Vienna, Prague, Tel Aviv as well as holidays in Argentina, Bulgaria, Florida, Gran Canaria, Maspalomas, Greece, India, Thailand and Cyprus. A colourful supporting programme featuring Queer Tango from Argentina and the Vienna Gay Café will round off the display.

Travel and Adventure & Sustainable Travel
The Adventure & Responsible Tourism Hall is celebrating its tenth anniversary with a colourful programme of events on the topic of socially responsible tourism. This year the focus in Hall 4.1b is on “Earth’s Wetlands & Geoparks – Celebrating Earth Heritage, Sustaining Local Communities“. Presented in English, the topic headings at the workshops, panel discussions and lectures are Wetlands, Wildlife Watching and Biodiversity. Various parks from different regions of the world will be introducing their eco-friendly concepts. Protecting wildlife is also one of the topics. Events in the Adventure & Responsible Tourism section in Hall 4.1b include discussions and lectures on human rights, tours for the deaf and developments in Haiti three years after the earthquake disaster. Azerbaijan, this year’s Convention & Culture Partner of ITB Berlin, will be presenting its sustainable tourism concept.
CSR also features prominently at ITB Berlin. On 7 March 2013, the major think tank of the world’s leading travel trade show will again be holding its own CSR Day and highlighting strategies, best practices and the market potential of sustainable tourism. At the ITB Berlin Convention practical experts and leading scientists will be discussing and providing information on the latest developments in corporate social responsibility. Topics include tourist encounters with local residents, conflicts over water, a vital human resource, and protecting children from sexual exploitation. By printing zero-carbon copies of the ITB Berlin catalogue and Quickfinder Messe Berlin is demonstrating social responsibility and supporting a geothermal project in Indonesia, this year’s partner country.

High demand from Asia, South America and the Arab countries
Once again, demand from Asia is particularly high at this year’s ITB Berlin. Countries such as Indonesia, the Philippines, Taiwan and China are represented on larger stands. Indonesia, the partner country, can be found in Halls 26 and 4.1. Hall 5.2b, where India is represented, is also booked up, so that exhibitors from this country are also occupying Hall 5.2a. Destinations such as Nepal and Bhutan are becoming increasingly popular and can be found in Hall 5.2a along with various independent exhibitors. Regulars at ITB Berlin include North Korea, which already attended last year. African countries are represented in Halls 20 and 21, among them South Sudan, which only gained independence from Sudan in 2011 and is a newcomer to ITB Berlin 2013. Arab countries such as Egypt, Jordan, Israel, Morocco, Tunisia and the United Arab Emirates have also booked their places at the world’s largest travel trade show. Iraq occupies an even larger stand compared with last year. Yemen and Libya are back after an absence from ITB Berlin. Every country from South America is represented at this year’s show.

The travel industry’s international think tank
This year the ITB Berlin Convention is celebrating its tenth anniversary. Over the past decade it has become the world’s largest event of its kind. This year the convention features an unprecedented number of leading international speakers. At 200 sessions more than 420 speakers, half of them from Germany, will be presenting the latest expert knowledge from the fields of tourism, politics and society. Examples of best practices will highlight ideas and solutions for current and future challenges. This year’s topics include Muslim travel, changes affecting the market for coach tours, water shortages that can potentially spark conflict between tourists and residents, and new technologies, a major trend.
Azerbaijan, the Convention & Culture Partner of ITB Berlin 2013, will be hosting a colourful and diverse programme of events and spanning a bridge between Europe and Asia. At the world’s largest travel trade show Azerbaijan will be highlighting the beauty of its natural landscapes and cultural wealth. It will also be promoting itself as an attractive destination for culturally interested tourists as well as an outstanding venue for MICE events. At the ITB Berlin Convention, the international travel industry’s leading think tank, Azerbaijan will feature prominently at panel discussions attended by high-profile speakers that will focus on the country’s economic progress.

The success of the ITB Berlin Convention led to the format being adopted last year in Brazil. The ITB Berlin Convention was the knowledge partner of the travel trade show A Feira de Turismo das Américas (ABAV) in Rio de Janeiro and presented a comprehensive programme of events on lesbian, gay, bisexual and transgender tourism, corporate social responsibility, as well as MICE and business travel.

About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2013 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. Parallel with the trade show, the ITB Berlin Convention, the largest travel industry event of its kind in the world, will be held from Wednesday, 6 to Friday, 8 March 2013. More details are available at Azerbaijan is the Convention & Culture Partner of ITB Berlin 2013. Basic Sponsors of the convention are the World Tourism Forum Lucerne and Studiosus. ITB Berlin is the world’s leading travel trade show. In 2012 a total of 10,644 exhibitors from 187 countries displayed their products and services to 172,000 visitors, who included 113,006 trade visitors.

Source :  ITB Berlin 2013

Sponsors - Cooperation Partner - Media Partner

Indonesia - Partner Country ITB Berlin 2013

Main Partner

Sponsors and Partners of ITB Berlin Convention

Partner and Sponsors of ITB Berlin

adcloud - Partner of the ITB eTravel World

Food and Travel - Partner of the ITB Berlin

lonely planet traveller - Partner of the ITB Berlin

Media Partner

ITB Buyers Circle

International Trade Press Stand

More information about the International Trade Press Stand can be found here.

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