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November 17, 2013

Bali serves as a reference for global spa industries

Bali serves as a reference for global spa industries

by Wasti Atmodjo on 2013-11-16
Spa industries and  patrons across the world have started turning to Bali for its treatment techniques and traditional ingredients.

Lulu S Widjaja, an adviser with the Bali Spa and Wellness Association (BSWA), said that the island’s spa’s had earned wider recognition from the local and international market, with rising interest from upscale customers that considered spa treatments vital.

“Bali is one of the world’s best spa destinations, thanks to its traditional massage techniques and local ingredients. Customers worldwide have acknowledged the expertise of Balinese spa therapists.” Lulu said.

The island had not only seen an increasing demand for spa products for export but also had received a rising amount of requests for local spa therapists to carry out training worldwide, she added.

The thriving spa industry has also motivated spa establishments in Bali to innovate by combining traditional and modern techniques, as well as create more convenient and relaxing atmospheres in spas.

In addition to indoor spas, many businesses on the island now offer treatments in open spaces, such as on the seaside, by the river or amid rice fields.

It is not surprising that spas in Bali have been frequently nominated and have even won spa awards, including the ongoing Asia Spa Award, whose winners would be announced this week.

“Almost every year, Balinese spas receive awards in various categories, including the businesses and therapists. The nominees of this Asia Spa Award are BSWA members,” Lulu said.

Tjokorda Oka Arta Ardana Sukawati, chairman of the Bali chapter of the Indonesian Hotels and Restaurants Association (PHRI), appreciated that the BSWA — as a sub-organization of PHRI — had greatly contributed to promoting the island as a spa destination.

“We’re proud that Bali has been a reference for spa industries worldwide, thanks to the quality and characteristics of spa products and therapists,” he said.

During the last several years, spas have been one of Bali’s main tourism products, with a wide range, from low-cost spas to expensive treatments in luxury hotels and resorts.

“Almost all hotels in Bali now offer spa treatments targeting all levels of customers,” he said.

“A wide field of spa businesses, including equipment, ingredients and therapists, has significantly contributed to the local economy by providing job opportunities and developing local enterprises.”

Ida Bagus Ngurah Wijaya, chairman of the Bali chapter of the Indonesian Tourism Business Association, echoed similar sentiments, saying that spa treatments in Bali were undoubtedly excellent.

“Spas are a part of special-interest tourism, which has its own captive market,” said Wijaya, one of the policymakers in the newly established Bali Tourism Promotion Board, adding that the board would promote spas as a creative tourist activity.

Source : Bali Daily 
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