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March 03, 2011

Global Spa summit in Bali, May 15 - 19, 2011, the theme: Engage the Change: The Customer. The Money. The Future

The latest on the 2011 Summit...


Theme and Venue Announced!

 The 2011 Summit will operate under the theme: Engage the Change: The Customer. The Money. The Future. In addition to gathering at the Bali International Convention Center for Summit sessions, delegates will join together at the Laguna Resort & Spa, Nusa Dua Bali, a fantastic, five-star beachfront property that is part of Starwood's Luxury Collection. Click here to read the recent press release issued on the exciting partnership.

Three Co-Chairs to Lead the Summit: From its inception the Global Spa Summit has been modeled on the not-for-profit World Economic Forum, where leaders gather to solve problems and identify shared opportunities. Like the WEF, whose annual agenda is shaped by a panel of expert co-chairs, the GSS has just announced its three co-chairs for 2011, each of whom has served as Summit board members since its inception in 2007.

Anne McCall Wilson, Vice President Spas, Fairmont Raffles Hotels International, Canada: McCall Wilson, with 30 years of experience in the hotel and marketing arena, is the driving force behind the Spa Division for Fairmont Hotels International Inc. She has been instrumental in Fairmont's direction for the Willow Stream brand since its inception in 2001 (successfully launching 17 Willow Stream spas), and recently her responsibilities have expanded to include a new spa concept for Raffles Hotels & Resorts called “Raffles Spa,” and one for Swissotel called “pürovel spa &sport.”

Jeff Matthews, President & COO, Mandara Spas, Indonesia: A resident of (and expert on) Bali, Matthews has 20+ years hospitality industry experience with international chains like Four Seasons and Hilton Hotels throughout Australia, Canada, the Middle East, and Indonesia. He currently serves as president of one of the world's largest resort spa management companies, with 75+ spas worldwide.

Susie Ellis, President, SpaFinder Inc., US: Ellis leads the world's largest spa media and marketing company, and brings 30 years of industry experience. A respected analyst of the worldwide spa, wellness and beauty industries, she's recognized as a driving force behind the transformation of the spa industry from a narrower market sector to the mega-industry it has become today.

Join the 2011 Summit: Registration is open!

Experience COMO Shambhala Estate in Bali before 2011 GSS!

As you know the main Global Spa Summit sessions will take place in Bali on May 15-18, 2011 at the lovely Laguna Resort & Spa in Nusa Dua. As with past Summit’s, we are adding several “wow” options to the trip that will enhance the value of each delegate’s investment. That being said, I can’t think of anything more exciting, and educational, than the chance to experience one of the top destination spas in the world: the COMO Shambhala Estate in Ubud!

After a few months of planning with the COMO Shambhala team, we are thrilled to announce that they have arranged two pre-Summit all-inclusive wellness retreats exclusively for 2011 Summit delegates: a three-night wellness retreat at the famous COMO Shambhala Estate and a two-night mini yoga retreat at their sister property, Uma Ubud. Both will take place prior to the start of the Summit sessions in Nusa Dua. Further details on both retreats will be provided early January, however, I just wanted to plant the seed, for all registered, or soon-to-be registered delegates, to consider arriving in Bali a few days earlier to take advantage of this opportunity.

I have been to the estate twice now and all I can say is that it is absolutely unforgettable. The grounds, the accommodations, the food, the program, all are a “must-see,” “must-experience.” As you may know, it is truly one of our industry’s Meccas.

The COMO properties have so few guest rooms (less than 30 at each), therefore, the booking will be first come, first serve during a specific time in January. It is sure to be a sell-out; packages normally starting at $800 per night at the Estate will be available to GSS delegates at $358 for single occupancy and as low as $250 for double occupancy – and that includes meals and a spa treatment! The GSS board of directors is simply thrilled at COMO’s generosity in offering us such an amazing opportunity.

For now, I thought you might enjoy perusing their website to learn about the history of the Estate, the brand, and owner Christina Ong’s vision. The beautiful photography is striking, but only hints at this spectacular setting.

Keynote Speakers for GSS 2011


Kate Ancketill

Managing Director, GDR Creative Intelligence

Based in London, Kate is one of the world’s top trend forecasters for brands and retail and provides confidence to senior business decision makers about where to innovate, adapt and invest resources wisely in the future. Kate worked for Amnesty International for seven years, in research and policy writing, before joining GDR, where she reoriented the company’s work towards research into innovation in design, experiential marketing, technology, new media, packaging and service within the brand, retail and hospitality sectors, tapping into an extensive network of thousands of the world’s most inspirational designers, architects, technologists, academics and strategists for source material. In addition to the publication of quarterly Global Innovation Reports, GDR does custom research and consults on mid-term (five year) future scenarios. In 2007, Kate won the Jennifer d’Abo Memorial Scholarship for female entrepreneurs, and has been selected as one of the top 100 in the 2009 Courvoisier Future 500.

Dr. Daniel Friedland

Founder, SuperSmartHealth

Dr. Daniel Friedland is a thought leader, keynote speaker, educator and consultant in Evidence-Based Medicine and Health and Wellness. He is board certified in Internal Medicine and Integrative Holistic Medicine and is the author of Evidence-Based Medicine: A Framework for Clinical Practice, one of the first textbooks to guide physicians on this widely utilized approach to making effective medical decisions. Inspired by his medical training at the University of California, San Francisco (where he is currently an Assistant Clinical Professor of Medicine), he discovered how the framework of evidence-based medicine not only promotes scientific intelligence but also cultivates emotional intelligence to achieve a more holistic experience of health and well-being. Dr. Friedland serves as Medical Director for Barney & Barney insurance brokerage, on the Board of Directors for the American Board of Integrative Holistic Medicine, and as the Founder and CEO of SuperSmartHealth, which provides Seminars, Consulting, Health Coaching, and Wellness Programs.

Dave McCaughan

EVP, and Regional Strategic Planning Director, McCann Worldgroup Asia Pacific

Based in Tokyo, Dave oversees insight and strategy development for all McCann Worldgroup companies across the Asia region. Dave first joined McCann Erickson in 1986 in his native city of Sydney to help establish that office’s first research and planning group; over the next nine years, he developed a reputation as a leading innovator in developing insights programs.  In 1996, he transferred to Bangkok in order to lead insight development across Asia, launched the McCann PULSE™ program that year in SE Asia, and has since seen it become McCann’s premier global program for tracking how people live, dream, communicate and consume.  In 1999, Dave filled in as President of McCann Thailand for a year before taking up the role leading Strategic Planning in Asia. Before joining McCann, Dave had a wide range of jobs from being a yoghurt maker to ten years as a children’s storyteller to serving as the butler to a strange Duke in Rome.

Kenneth R. Pelletier, PhD, MD

Clinical Professor of Medicine

Dr. Pelletier is a Clinical Professor of Medicine, Department of Medicine; Department of Family and Community Medicine; and Professor of Public Health at the University of Arizona School of Medicine; and a Clinical Professor of Medicine in the Department of Family and Community Medicine and in the Department of Psychiatry at the University of California School of Medicine, San Francisco (UCSF). At the University Of Arizona School Of Medicine, he is Director of the Corporate Health Improvement Program (CHIP) which is a collaborative research program between CHIP and 15 of the Fortune 500 corporations. He also serves as Chairman of the American Health Association (AHA) and is a Vice President with American Specialty Health (ASH). Dr. Pelletier is the author of ten (10) major books including The New Medicine: How to Integrate Conventional and Alternative Medicine for the Safest and Most Effective Treatment. Having worked with some of the top destination spas in the world, Dr. Pelletier is an expert on the integration of spa and medicine.

Dr. Marc A. Smith

Chief Social Scientist, Connected Action Consulting Group

Based in Silicon Valley, Marc Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research in Redmond, Washington and led the development of social media reporting and analysis tools for Telligent Systems. Smith leads the Connected Action consulting group, which applies social science methods in general and social network analysis techniques in particular to enterprise and internet social media usage.  Smith is the co-editor with Peter Kollock of Communities in Cyberspace (Routledge), a collection of essays exploring the ways identity; interaction and social order develop in online groups. Along with Derek Hansen and Ben Shneiderman, he is the co-author and editor of Analyzing Social Media Networks with NodeXL: Insights from a connected world, a guide to mapping connections created through computer-mediated interactions (Morgan-Kaufmann).


The Summit Is Born

At the beginning of the 2000's, a group of industry leaders decided to create and fund a conference modeled in part after the successful format of the not-for-profit World Economic Forum held each year in Davos, Switzerland, where leaders from all parts of the world gather to solve shared problems. Thus the Global Spa Summit was founded. The Global Spa Summit is held annually, beginning on the third Sunday in May.  Visit the archive to learn more about the 2007, 2008, and 2009 summits.


A variety of interactive sessions are on the Summit agenda. They include panel-led discussions, general sessions, small group breakout sessions, and hosted dining conversations. Efforts are made to ensure that all attendees participate at whatever level they choose: observer, panelist, contributor, questioner, or table host.  Standard business attire is recommended for all Summit sessions. For social events, delegates may dress in business casual.  Interpreters will be made available for groups upon request in the online registration questionnaire.

Delegate Demographics

Number of attendees: The invite-only 2010 Summit was ‘sold out,’ with 250-plus delegates in attendance
Countries in attendance: a record 40-plus

Summit Mission

The Global Spa Summit (GSS) is an international organization that brings together leaders and visionaries to positively impact and shape the future of the global spa and wellness industries. The objectives of the Summit are to:

Create community by fostering relationships among global industry leaders; facilitate friendly dialogue and the exchange of ideas; act as a catalyst for continued conversations beyond Summit meetings.
Establish a common language and understanding across regions and continents, while respecting individual identities and market realities.
Create and endorse uniform measurement systems for performance tracking and benchmarking of spas worldwide.
Initiate, gather and trumpet quality industry research on a global basis
Provide accurate and reliable information for the investment community
Identify and assist in resolving issues affecting the spa and wellness industries
Function as a hub for global industry resources

Shaping the Global Spa Summit Agenda

Each year's Global Spa Summit agenda is exciting and unique.  The agenda develops over time right up until the Summit and, therefore, features the very issues of the moment, giving the GSS the vibrancy and relevancy that have become its trademark.  As invited delegates register, their expertise, interests, and areas of greatest concern are noted.  This information, global events, and industry trends are considered as the Summit agenda takes shape. The following past Summit programs provide a better idea of the agendas that emerge from this dynamic process:

Summit 2010: Bridges Worth Building, Istanbul, Turkey
Summit 2009: The Power of Collaboration, Interlaken, Switzerland
Summit 2008: Defining the Global Spa Economy, New York, NY

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