Hard Rock Hotel Bali International IMAGINE THERE’S NO HUNGER 2013,

Hard Rock Bali Announces Global Launch For Imagine

Campaign In Bali

Join the fight against Balinese children’s hunger 

Bali, Indonesia, October 15, 2013 - On October 28 th  (10/28/13), Hard Rock International and Hard Rock Hotel and Cafe Bali invite the world to join the launch of IMAGINE THERE’S NO HUNGER 2013, a global campaign to  raise awareness and funding for the fight against childhood hunger and poverty. Hamish Dodds, President and CEO of Hard Rock International joined by Annie Baliro, Sr. Director of Brand Philanthropy of Hard Rock International and Andrew Khoo, General Manager of Hard Rock Hotel Bal
i, will be commencing a local community activation in Denpasar and Sanur to provide meals to those childr
en and families in need. In the evening, Hard Rock International presents a charity concert performance by Kotak, Indonesian leading rock band to raise funds for the ongoing IMAGINE THERE’S NO HUNGER community program for Bali. Hard Rock Bali partners with Solemen Indonesia to help Balinese children in need by funding small farms for a sustainable solution

Hard Rock International’s IMAGINE THERE’S NO HUNGER  campaign will be anchored by limited-edition merchandise, highlighting a signature charity bracelet featuring  the powerful message “IMAGINE THERE’S NO HUNGER.” Starting November 4th , worldwide Hard Rock locations will offer IMAGINE merchandise items including charity bracelet, t-shirt and charity pin to support the campaign. Dedicated to the brand’s “All is One” core value, proceeds from Hard Rock’s global campaign will directly benefit WhyHunger, a leader in building the global movement to end hunger and poverty, and its grassroots partners around the globe in hopes of finding long-term solutions through sustainable agriculture.
To launch this year’s IMAGINE campaign, Kotak will join Hard Rock Hotel and Cafe Bali to plead everyone around the globe to IMAGINE Bali without hunger and even the whole world free from hunger. Fans can purchase the campaign’s signature limited-edition bracelet for only US$ 2, visit Kotak’s special performance and IMAGINE Launch event at Hard Rock Cafe Bali on Monday, October 28th, tweet, post and help feed a hungry child on Monday, October 28th at 1 p.m. local time to show their support for the cause. Join us to ensure every child has the right to sustainable, nutritious food. For more information on IMAGINE launch program, please contact +62-361 761 869 or email marcom.bali@hardrockhotels.net

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About Hard Rock Hotel Bali
Sprawling across three hectares of pristine tropical property, Hard Rock Hotel Bali is located in Kuta, the heart of Bali’s famous entertainment and shopping district. Hard Rock Hotel Bali is Asia’s first Hard Rock Hotel and the leading entertainment hotel in Bali features 418 tribute rooms, luxury and deluxe suites reflect the glory and  legends of Rock ‘n’ Roll , alongside Hard Rock Cafe Bali and six cutting edge food and beverage outlets. Additional features include Lil’ Rock – Kids Club, Tabu Teen Centre, Rock Spa, Body Rock fitness center and a Rock Shop – Hard Rock Merchandise Store. For more information, please visit www.bali.hardrockhotels.net
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About Hard Rock International 
With a total of 170 venues in 54 countries, including 133 cafes, 18 hotels and 7 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Johannesburg, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Daytona Beach, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, 
visit www.hardrock.com

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