Bali Promotion Center: BHA in collaboration with MarkPLus Institute

BHA Press Release May 2014

Bali, May 2014 ~ Bali Hotels Association collaborated with MarkPLus Institute to organize a training session for its members on how to deliver WOW services and create a more visible online reputation with a digital marketing platform. This intensive 2 day training initiative took place on the 24th & 25th April 2014 at the Harris Bukit Jimbaran Bali. It was attended by General Managers, EAM’s, Food & Beverage Directors, Sales and Marketing Executives and representatives from other related hotel departments.

Facilitated by Bayu Asmara – CEO, MarkPlus Institue of Marketing together with Reza Sunardi – Executive Assistant Manager of Padma Resort Bali, this highly anticipated training session was attended by 28 participants. It covered topics such as WOW Service - How to WOW Your Customers Through Care, understanding digital customer behaviour, marketing strategies, goal and tracking. Other areas dealt with included getting insight from target audiences, media planning and budgeting.

“With more hotels preparing to launch in the near future as well as the rapid growth in digital marketing, it is important for us to stay competitive with a solid understanding of this new direction. Taking this into consideration, Bali Hotels Association would like to ensure that all of its members have access to the best resources and training by bringing in experts from a premier Marketing Institute,” comments Alessandro Migliore, Chairman of Bali Hotels Association.

He continues, “We do hope that all of our participants will gain from this insightful training session and return to their respective hotels with detailed information on how to strengthen their marketing strategy as well as enhance services.”