In 2021, for the first time, more than 60 percent of all products will be made with sustainable materials.
adidas expands polyester recycling ratio to over 60 percent In addition to the Parley products, adidas is increasing the number of recycled materials used in its overall product range. The share of recycled polyester has reached a percentage of over 60.
Ranging from football
jerseys made with recycled polyester to the vegan version of the iconic Stan
Smith – in 2021, for the first time, more than 60 percent of all adidas
products will be made with sustainable materials. This means, for example, that
they will be made with recycled polyester or consist of sustainable cotton.
With that, adidas moves closer toward its objective to end plastic waste. From
2024 onward, adidas will shift to using only recycled polyester.
Since 2018, the company has
been using exclusively sustainable cotton.
“Sustainability is an
integral part of the adidas business philosophy. We have continued to invest in
sustainability initiatives during the coronavirus pandemic and we will
significantly expand our range of sustainable products in 2021. To this end,
for example, we have worked with our suppliers to create the structures that
make it possible to process recycled materials on a large scale. Not only does
our commitment make adidas more sustainable, but it also drives the development
of the whole industry,” said adidas CEO Kasper Rorsted.
These shoes are 100 percent recyclable or as adidas
brands them “made to be remade”. In April 2019 Adidas launched FUTERCRAFT.LOOP
and distributed 200 pairs to select individuals.
A few months later, they asked for the shoes back. After
having them washed, shredded, and melted, the shoes were given a second lease on
life.
The second generation of FUTURECRAFT.LOOP is the continuation
of an ambitious experiment to make sneakers have a circular life cycle.
It’s part of an effort to reduce the amount of virgin plastic we release into the environment and of plastic waste that ends up in
landfills.
Adidas hopes that the product will become commercially available in Spring 2021.
• For the first time in 2021, adidas will use more than 60 percent recycled polyester in its products.
From 2024 onward, adidas is
committed to using only recycled polyester.
• Since 2015, adidas has
been collaborating with the environmental organization Parley for the Oceans.
In 2021, adidas aims to
produce 17 million pairs of shoes with recycled plastic waste collected from
beaches and coastal regions, after more than 15 million in 2020. • adidas is
continuously expanding its vegan product offer and completely renounces the use
of fur.
• In partnership with the
company’s suppliers, adidas aims to achieve global climate neutrality by 2050
and in its entire supply chain.
• Company-owned photovoltaic
systems with a current installed capacity of 1.4 megawatts generate green
electricity. adidas has reduced its overall carbon footprint at its company
sites by more than 50 percent compared to 2015. • Sustainability also for
investors: adidas placed its first sustainability bond.
adidas expands polyester recycling ratio to over 60 percent In addition to the Parley products, adidas is increasing the number of recycled materials used in its overall product range. The share of recycled polyester has reached a percentage of over 60.
STORIES, STYLE, AND SPORTING
GOODS AT ADIDAS, SINCE 1949
Through sports, we have the
power to change lives. Sports keep us fit. They keep us mindful. They bring us
together. Athletes inspire us. They help us to get up and get moving. And
sporting goods featuring the latest technologies help us beat our personal best.
adidas is home to the runner, the basketball player, the soccer kid, the
fitness enthusiast, the yogi. And even the weekend hiker looking to escape the
city. The 3-Stripes are everywhere and anywhere. In sports. In music. On life’s
stages. Before the whistle blows, during the race, and at the finish line.
We’re here to support creators. To improve their game. To live their lives. And
to change the world.
adidas is about more than
sportswear and workout clothes. We partner with the best in the industry to
co-create. This way we offer our fans the sporting goods, style and clothing
that match their athletic needs while keeping sustainability in mind. We’re here
to support creators. Improve their game. Create change. And we think about the
impact we have on our world.
WORKOUT CLOTHES, FOR ANY
SPORT
adidas designs for athletes
of all kinds. Creators who love to change the game. People who challenge
conventions, break the rules and define new ones. Then break them all over
again. We design sports apparel that gets you moving, winning, and living life
to the fullest. We create bras and tights for female athletes who play just as
hard as the men. From low to high support. Maximum comfort. We design, innovate
and iterate. We test new technologies in action. On the field, the track, the
court, and in the pool. We’re inspired by retro workout clothes, creating new
streetwear essentials. From NMD and Ozweego to our Firebird tracksuits. From
Stan Smith to Superstar. Classic sports models are brought back to life on the
streets and on the stages around the world.
Through our collections, we
blur the borders between high fashion and high performance. Like our adidas by
Stella McCartney athletic clothing collection – designed to look the part
inside and outside of the gym. Or some of our adidas Originals lifestyle
pieces, that can be worn as sports apparel too. Our lives are constantly
changing. Becoming more and more versatile. And adidas designs with that in
mind.
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